Chris Palmer

Strategy, Energy, Education, & Technology

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Class: Marketing 433 – B2B Marketing | Winter 2012
School: University of Calgary
Project Type: Group

As a result of a change in the strategic direction of the business school, each program was required to undergo a review and a number of changes. As the term project for B2B Marketing, students were engaged directly in this review process.

My team was tasked with reviewing the experiential learning components of the program. Our recommendations included the injection of more hands-on experience in each marketing class, and the introduction of a new faculty-approved credit program for internships and work experience.

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