Class: Marketing 431 – Retail Marketing | Winter 2012
School: University of Calgary
Project Type: Group
Working closely with a retail partner, in our case Calgary’s The Candy Kid, we were tasked with evaluating all aspects of the business, including retail atmosphere, product selection, customer satisfaction, and target market.
Management at The Candy Kid provided us unique insight into the management of a small retail business. At the conclusion of our work, we provided the management with a series of recommendations to help their business grow.