Chris Palmer

Strategy, Energy, Education, & Technology

  • View Me on LinkedIn!
MarkStrat - Cover Page
Class: Marketing 493 – Marketing Strategy | Fall 2011
School: University of Calgary
Project Type: Group

Used by many major universities, the MarkStrat simulation aims to simulate a competitive market where student groups must make decisions on product attributes, target consumer, and competitive positioning.

Our firm opted to focus on control of one market in particular, focusing R&D budgets on market segments not captured by our competitors.

At the close of the simulation, our team controlled 43% of the Sonite Market (As compared to 29% in week 2), with the highest ROI multiplier of any of the six teams in the simulation (5.75x).

  • Archives

  • Meta