Class: Marketing 435 – Marketing Communications | Fall 2010
School: University of Calgary
Project Type: Individual
This assignment required the review of a current advertising campaign in comparison to a previous campaign for the same company. Additionally, I was tasked with the conception of an advertisement to follow the one that was critiqued.
The campaign I elected to review was a 2010 rebranding campaign for AT&T handled by BBDO. This campaign was introduced with a television spot entitled “Rethink Possible,” along with a series of print advertisements carrying the new slogan alongside the AT&T logo, but without the AT&T wordmark.
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