Chris Palmer

Strategy, Energy, Education, & Technology

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La Petite Poire - Cover Page
Class: Marketing 435 – Marketing Communications | Fall 2010
School: University of Calgary
Project Type: Group

This project required the creation of a new product, specifically hot sauce, by each student group.

Our team conceived a mango-habenero hot sauce, as the first product for the brand “La Petite Poire.” To cater to a number of consumer trends, this product was to be positioned as a luxury good, manufactured with high-quality organic ingredients.

Our communications plan included a cross-media campaign as well as a number of distribution channels, both retail and wholesale.

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